The general implications of launching a new product internationally IN Research Paper

The general implications of launching a new product internationally IN TERMS OF THE COMMERCIALIZATION PLAN - Research Paper Example Once a product is ready for production and has managed to successfully survive the development process, it immediately becomes possible for a business enterprise to attempt to turn the new product into a commercial success. Commercialization is generally described as being the cycle or process that is found to be involved in the introduction of a new method of production or end product into a given market with the aim of making a profit (National Research Council (U.S.) & National Materials Advisory Board, 1993, p. 13; Fortenberry, 2013, p. 266). During the commercialization process, a number of activities designed to aid in the sale and promotion of a product in both local and international markets are undertaken. Some of these include, the launching of the product and the subsequent heavy increase in the promotional and advertising activity of this given product in the market (Fortenberry, 2010, p. 284). It is also at this stage that the product’s distribution pipeline is se en to be filled with the product (Fortuin, 2007, p. 36). With respect to the commercialization plan, although there are a large number of key issues to be considered, there are in essence some key implications that can be seen to greatly affect the launching of a new product into the international market. These include; Companies can at times be forced to delay the actual launching of a given product in the market in the event that it anticipates that the product can be further improved before its launching, another key factor that can also cause product launch delays is in launching of a new product, the company risks critically cannibalizing the sales of some of its other products (Loch & Kavadias, 200, p. 392). Perhaps one of the most crucial determinants of the product launch of a given product in the international market is the situation in the global economy. The global economy is seen to be particularly sensitive to the influence of a large number of factors and while

DIGITAL TECHNOLOGY Essay Example | Topics and Well Written Essays - 1750 words

DIGITAL TECHNOLOGY - Essay Example Technology has a very wide range ranging from the simple tools such as the wooden spoon to the very complicated gadgets such as a particle accelerator and technological changes involved the evolution from using the simple tools to the application of the very complicated and detailed machines used today. The changes in technology has not only affected the education sector but the community as a whole as it has enhanced development in advanced technologies, led to the rise of leisure class among other effects. Technology started way back in the early stone age periods when man used his little knowledge and experience to make simple tools for various purposes and such tools greatly changed his way of ;living and from them there has emerged new knowledge enhanced the creation of newer and better tools and machines. The Stone Age revolutionized into the copper and bronze ages which was basically smelting of the two metals though such an invention had very limited impact to the society as the metals were rare and as such Iron Age emerged with the smelting of iron technology. Thin saw the production of more strong, lighter and less expensive tools. With its associated advantages, iron technology was quickly advanced and gave rise to ancient technology which produced the greatest advancements in engineering and technology. Inventions in this technology included ramps for use during construction, invention of the wheel, cuneiform form of writing, seismological detectors, multi-tube seed drill, myriad inventions, invention of the natural gas as a source of fuel among other sophisticated inventions. Ancient technology marked the gate through into the industrial revolution that was basically characterized by the development of the steam engine that had massive effects in the textile, mining and transport sector. Inventions of telegraphy, incandescent lamps and steam ships were made during this period. After the